We bring customers to life in ways that normal focus groups and PowerPoint presentations can’t.

Think about a great documentary that you have watched. While it may have only been 90 minutes or even shorter, perhaps it struck a chord and caused you to think differently about something. Maybe it pushed you to change a habit. Maybe it was life changing.

That’s the power of a good movie.We bring that same power to bear for market research.

Using a variety of methods, in-person and online, we bring customers to life in the form of documentary style films as well as podcasts, infographics, and audio slide shows so that our clients truly understand who they are selling to.

The Candor Difference

Transparency

Consumers have changed at a hyper-rapid pace over just the last few years. They're smarter than ever before and more curious than ever before. They're now in control.

That mindset extends to market research. They want to know what we're doing. And why. And for who. If they do not know, they will spend the whole time trying to figure it all out. We are much more revealing. We give more and we get more in return.

The Right Environment

We conduct our work where it’s best to do so - in consumers’ homes. In offices. In stores. In interesting spaces that foster creativity. We believe environment matters - a lot.

The Best Recruits

For us, recruiting is just as important as any methodology we use. If we are not talking with the right people, our clients might as well not do the research.

We’re not looking for average customers. We’re looking for the ones we can learn from the most. We use a combination of top-notch recruiters, social media listening, and our own panel which has been cultivated over years of work.

Vibrant Visual Deliverables

Through professional photography and videography, we create visual and immersive reports and videos that bring the consumer’s world to life.

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OUR CORE METHODS

Group Discussions

Whether in-person or online, we are experts at facilitating discussions that uncover consumers’ true feelings. Many of our groups occur over dinner in homes or in unique spaces that encourage creative thinking.

Ethnography

We immerse ourselves into consumers’ lives via home visits, shopping trips, or simply running errands with them. We are there for the moments that matter whenever they occur.

Mobile Qual

For times when we need a longer view of consumers, we use mobile tools to allow us to be in the moment with them even if we are not there in person. Mobile diaries also provide a treasure trove of video clips and pictures to use for presentations that tell compelling stories.