Here's just a small sampling of our work.
CREATING THE DRIVE THRU OF THE FUTURE
What does the drive thru of the future look like? That’s what Jack in the Box wanted to know. And for a company that gets 70% of its revenue from the drive thru, it’s an incredibly important question.
To answer it, we gathered 8 drive thru aficionados and the Jack in the Box insights team for an all day storytelling workshop in Los Angeles.
The experience was part reality-show. Part “The Moth.” But definitely something that felt like anything but market research.
Understanding The Vegan Consumer
As part of the development of a new product line, an international food producer engaged us to better understand vegan consumers. We immersed ourselves into their lives by spending time with them in their homes, shopping with them, and of course, eating with them.
Here's a glimpse of what we learned that helped our client think differently about the category and what products it would eventually launch.
SHOPPING FOR PET FOOD
We recently conducted in store work for a pet food company to understand how consumers make their decisions at the shelf. Here is a snippet from that project.
PODCAST REPORTS
Podcasts are nothing new - for most of the world. But they are definitely new for the research world. Lately, we've been delivering some reports in the form of podcasts. Our clients tell us they are great for getting people to truly engage with the research findings.
Infographics
Saying things in as few words as possible is critical these days. Whenever possible, we use engaging infographics to communicate key points. Not only are they impactful but they are also helpful for the research team to send out as reminders about the work.
DYNAMIC REPORTS
Why wait for the deck? Our reporting begins from the moment we enter the field. For some projects, we create web sites where we post learnings and invite our clients to do so in order for everyone to stay involved.