We’re Liz and Jonathan and we’ve worked together for 20 years. You can read more about us below but just know that we're serious about work but we're also really fun people. We promise you'll like working with us.
Curious. Informal. Creative. Authentic. Empathetic. Fun.
LIZ Moore, CANDORIST AND PARTNER
She makes things happen. No question is too difficult to answer. No project is too big or complex for Liz.
Liz started her career at Modem Media when the Internet, as we know it now, was in its infancy. While there, she built a market research group from scratch employing such tools as online chat groups, web cam interviews, and bulletin boards. Liz then did it all again at iXL, an Atlanta-based consulting firm where she met and hired Jonathan (her future partner).
Liz has worked with the world’s leading consumer packaged goods, financial services, technology and pharmaceutical companies talking about everything from credit cards to sustainable clothing to cotton swabs and cardiac devices.
Clients love Liz for her unflappable personality, inherent curiosity, and genuine empathy.
JONATHAN SCHNEIDER, CANDORIST AND PARTNER
He is an uber-consumer. His interests are diverse. It’s what makes Jonathan the consummate interviewer.
Jonathan started the path toward qualitative research after graduating from the University of Virginia by working in the advertising industry. He saw his first focus group and thought he would be a natural at it. He was right but it took him some time to get there with stops at Emory University for business school and a job in GE’s marketing research department along the way.
Since meeting Liz at iXL and deciding to open Candor with her in 2001, Jonathan has focused on making the entire “process” of qualitative research less formal and clinical. He understands that good qualitative is about creating the perfect environment where people feel comfortable and the truth naturally emerges.
Clients love Jonathan for his creativity and his ability to find just the perfect video clip to drive home a point in a report. He has an MBA from Emory University and a BA from the University of Virginia.