Redefining The Vegan Product Category

What's this all about? And how can we build a business around it?

January 17, 2018

As part of the development of a new product line, an international food producer engaged us to better understand vegan consumers.

We immersed ourselves into their lives by spending timeĀ in their homes, shopping with them, and of course, eating with them.

Here’s a glimpse of what we learned that helped our client think differently about the category and what products it would eventually launch.