Articles and Updates

My Favorite Quant Inspired Question

September 17, 2016

As a “qualie,” I have an aversion to numbers.  I must see the “whites of their eyes” in order to know the truth.  Yet, one of my favorite questions to use is rather quant by nature. Most often, when we expose consumers to something – whether an ad or physical product or concept statement – […]

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Candor Company, formerly Talk Show Research, today announced completion of its rebranding. Principal and Candorist Jonathan Schneider, a nearly 20-year qualitative moderator, commissioned the rebrand to showcase the evolution of his practice. The rebrand exercise culminated in a fully realized brand, encompassing a corporate name change (Candor Company), logo, tagline (The Opposite of Consumer Research), […]

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