Success is often impending failure in disguise.
Witness Blackberry and Motorola which doubled down on current products without listening to consumers about the future. The keyboard and thin trends were too enticing to abandon.
In the early 2000s, I did a lot of mobile handset research. The writing was on the flip-charts that consumers wanted internet on the go. They couldn’t articulate how it would look but that was not their job anyway.
We know what happened.
The lesson? It takes courage to walk away from success. But sometimes that’s what a company must do to succeed again.
Jonathan SchneiderPrevious Post Next Post