One of our favorite podcasts is 99% Invisible. It’s about things that we see but don’t think much about.
A recent episode about the Chase Icon is a is a must-listen for anyone in our business. It echoes our belief that logos must be:
Perhaps most importantly, it’s not always “love at first sight” when looking at one. For this reason, we often re-expose logos we’ve asked people about several days later with them.
Happy listening.Previous Post Next Post