99% Invisible – Our Favorite Podcast

A recent episode about the Chase logo is a must listen.

February 21, 2018

One of our favorite podcasts is 99% Invisible. It’s about things that we see but don’t think much about.

A recent episode about the Chase Icon is a is a must-listen for anyone in our business.  It echoes our belief that logos must be:

  • Appropriate for the category.
  • Visually distinctive and easy to recall.
  • Flexible enough to work across shapes, sizes, and contexts.

Perhaps most importantly, it’s not always “love at first sight” when looking at one. For this reason, we often re-expose logos we’ve asked people about several days later with them.

Happy listening.