Monthly Archives: June 2017

Pulsing Between Personas

People are not black and white. They're shades of grey.

June 12, 2017

Companies spend millions on buyer segmentation profiles.  While accurate to some degree, they are not fully revealing. Today’s buyers are fickle, conflicted, and tortured. They may feel X today about a product but Y tomorrow.   They pulse between different behaviors while continuously trading up and down with buying decisions. It does not mean companies should […]

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