Monthly Archives: January 2017

Answering The “To-be-Done” In Customer Jobs Research

January 14, 2017

Over the last few years, the “jobs to be done” framework has steadily risen in popularity with marketers of all sorts.  Made popular by Clayton Christensen, the esteemed Harvard professor, JTBD theory explains that innovations succeed when consumers “hire” products for jobs-to-be-done. A quick scan of the net provides countless examples of viewing the demand […]

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