Monthly Archives: September 2016

My Favorite Quant Inspired Question

September 17, 2016

As a “qualie,” I have an aversion to numbers.  I must see the “whites of their eyes” in order to know the truth.  Yet, one of my favorite questions to use is rather quant by nature. Most often, when we expose consumers to something – whether an ad or physical product or concept statement – […]

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